Welcome to the most wonderful time of the year, the holidays! If you are a small business, this may be the most stressful time of the year, running around filling everyone’s holiday orders to make it to their destination before the clock runs out.
You may be scrambling for about a month before you are able to relax, leaving you asking yourself how you’re going to survive another season of intense hustle and bustle.
The National Retail Federation predicts that this holiday season will be especially busy, with shoppers spending about 4% more than last season. That adds up to an average of about $1,048 per person. That’s a lot of sweaters, books, and speciality coffee.
As this time of year may be the busiest for your small business, it is crucial to optimize this time of year as sales can plateau after the season has settled. It is important to take advantage of the holiday season whether you own an online eCommerce store, storefront, or both— you want to promote as many sales as possible.
Maybe you’ve considered free shipping as a way to reel customers in, or maybe you have thought about providing flash sales, but have you thought about investing in POS systems that accept gift cards? Gift cards may not be the most unique gift, but over 59% of shoppers say they’d love to see one in their stocking this year.
So there you have it… 12 ways to improve holiday sales in 2020. If you enjoyed reading this post and found it useful, even if you only took one thing away… We’d love for you to share it on social media. You may even help another business owner make more sales this year.