With so many online marketing tools to be found online, it is easy to suffer from that well known, new ‘shiny object syndrome.’ It happens to the best of us, and we know that it can be hard to keep track of all the latest tools that pop up on the market.
Are you a small business owner with a limited marketing team? A search engine optimization freelancer? Social media or digital marketing specialist?
If this is you, then we have compiled a list of our favorite online tools in this post that will allow you to better increase your marketing efforts in 2019. Whether, and how, you use them is up to you.
- Marketing SEO Tools
- Market Research Tools
- Social Media Marketing Tools
- Content Marketing Tools
- Marketing Automation Tools
- Marketing Project Management Tools
- Pay-per-Click Marketing Tools
- Email Marketing Tools
- User Experience (UX) Tools
This list contains free marketing tools (and some pay monthly plans), but most of the paid tools in this list do come with a free trial. Just click the highlighted link to be taken directly to the trial page. So, don’t worry, you will get the chance to check out how great these tools can be for your business before you even put in them in your toolbox.
- Adobe Spark
- Facebook Page Manager
- Google AdWords Editor
- Social Blade
- Crazy Egg
So, why do we like these online marketing tools for small business in 2019? Find out below. We organized them by category and wrote a quick overview of why use them!
5. Create flash sales
Among the marketing analytics tools on the internet, one platform that we use more than any other is the SEMrush platform. SEMrush is a competitive intelligence tool that helps us analyze what the competitors of our clients are doing. We also use SEMrush for scheduling content, writing our blog posts, and webpages in the built-in SEO Content Checker, this helps us to increase our SEO ranking as we write. We recommend using SEMrush integration with your Google Analytics and Google Search Console account, which will give you a more accurate ranking and activity reports.
The platform has a wide variety of tools, including social media tools, including a Social Media Poster. The Poster is a content creation tool that allows you to manage multiple social media accounts at one time. Also useful is the marketing editorial calendar with Trello integration — handy for marketing teams! A social mentions tracker is also built into this tool.
SEMrush is also known for its excellent backlink building and auditing tools. The Link Building Tool on the platform is excellent for quickly reaching out to websites and asking for links. The tool allows you to track all the best links and provides link-scoring capabilities.
On the analytics side, the tool is famous for its keyword research. Discover new keywords with the SEMrush Keyword Magic Tool and then analyze them with the Keyword Analyzer. The Analyzer provides keyword density rankings and searches volumes for keywords. These two metrics are an essential piece of knowledge when choosing target keywords to rank.
Marketing Research Tools
One thing that brands and businesses tend to neglect is what others are saying about them online. With Brand24, you can monitor specific keywords and receive a notification every time someone mentions you online.
This enables you to protect your reputation from negative mentions but also helps you to grow customer satisfaction and sales! Monitor mentions with Brand24 so you can click directly and engage with your audience.
Social Media Marketing Tools
When it comes to shared content on social media, Spark Post is a great little mobile app that is ideal for adding fun and engaging text to your content before posting.
Did you know?
When people hear new information, they are only likely to remember around 10 per cent of that information just three days later. However, if there is a relevant image paired with that same information, people will retain 65% of that information! Interesting right?
Founded in 2008 by Jason Urgo to track statistics of the then-popular website Digg, Social Blade tracks user statistics for a variety of social platforms.
Social Blade also offers support for some tools that their competition does not support, including:
With this tool, you can get a deeper understanding of user growth and trends by utilizing Social Blade to track your account or the accounts of your competitors. Social Blade compiles data from these platforms and uses the data to make statistical graphs and charts that track progress and growth. According to the firm, Social Blade currently tracks 23,000,000+ YouTube channels, 6,000,000+ Twitter Profiles, 5,000,000+ Twitch channels, 206,000+ Dailymotion users, and 416,000+ Mixer Streamers. Social Blade reaches 7,000,000+ unique visitors every month with a good portion of those users checking the site every day.
A lot of people are surprised to learn that one of the best Facebook marketing tools comes from Facebook themselves! Facebook is not about sharing dog and cat videos with friends. Ok, it IS about that, but not ONLY about that. Increasingly, the world’s largest social platform (bigger than any single country) is about monetizing and connecting businesses with consumers.
There are now more than 42 million Facebook pages and 9 million apps and websites integrated with Facebook, according to the social network’s filing for an initial public offering, according to an AdWeek article.
Are you creating a news site or need to promote your consumer-facing business? Facebook Page Manager has you covered. Manage your company’s Facebook posts to your heart’s content with this easy mobile application.
Everyone knows that managing a Facebook Page can be brutally time-consuming. Creating new posts, new photos, new videos and then responding to messages from customers is a 24 hours-per-day, 365 days-per-year activity. And that is before you even run an ad with them!
With the Facebook Page Manager mobile app, you can manage all your pages from your phone on the go and respond to people and messages quickly in real-time. Of all the Facebook Tools, this is the one we use the most.
Tweetdeck is your all-in-one tool for managing multiple Twitter accounts. We use this a lot with clients to easily connect to new contacts, respond to direct messages and track people, handles, and hashtags.
Content Marketing Tools
Digital marketing is all about numbers, and those numbers come from excellent tracking. While some data comes from tracking users online with cookies, other tracking comes from great link shortening tools like Bitly. With Bit.ly, you shorten, disguise, and track any link you want to post. Bitly tracks the click-throughs and trends for each link you create. The platform is quite intuitive. You see where the clicks come from and when. You can also track the referrer, such as email, SMS, and direct. With a paid account, you can create custom “bit links.”
Create amazing and engaging posts, banners, eBooks, lead magnets, pictures, and more for free with Canva. This platform allows you to create unlimited content that you can upload to your social profiles.
Marketing Automation Tools
Marketing automation software runs the gamut. HubSpot and Marketo are the most prominent players in the market, but we prefer some other players. Let’s look at a couple of tools that are designed to be intuitive and drive traffic and conversions.
ClickFunnels is THE landing page sales funnel machine. With ClickFunnels, you can create amazing pages to promote and sell your products and services online. ClickFunnels has thousands of success stories.
As with most tools, you will want to be sure to master them. Moreover, it is not enough to know HOW to do something but to understand WHY you should do it. For this reason, we recommend getting this FREE BOOK from the founder and CEO of ClickFunnels, Russell Brunson.
Many junior marketers love this book because, in it, you WILL find out the secrets to online success that can help make a significant difference in your business!
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Builderall is an all in one marketing platform that allows you to create amazing websites, landing pages, email capture pages, and much, much more. Builderall really is a tool that has everything in one place to help you sell and promote your products and services online.
People ask why we recommend both Builderall and Clickfunnels, and although they are both great for selling your products and services, we like to use Builderall mainly for the SEO capabilities and email autoresponder. Clickfunnels is great for creating sales funnels and has one of the best online community full of marketers and entrepreneurs who are always happy to give advice. Also, Clickfunnels is a perfect option if you are looking for the educational training or are just getting started in the world of online, actually the 30-day One Funnel Away Challenge is excellent for that, more info here.
Marketing Project Management Tools
Got project plans? Managing marketing projects is challenging, even for freelancers. Even experienced freelancers know they need to be able to visualize and communicate the progress of a marketing campaign to stakeholders at a moment’s notice. Among our choices for the best online marketing tools for small business is Trello because it’s super easy to use. It’s not perfect — e.g., it is a bit challenged with prioritization, but you don’t need to spend a lot of time to learn it. Most importantly, it is notably flexible. You can even integrate Gantt charts into your projects.
Do you want to grow your business like crazy with a viral competition? Use Vyper to launch viral campaigns that boost your social media, online revenue and customer retention. You can Create a gorgeous-looking contest landing page without needing to know how to code. Also included inside your account is a leaderboard contest, which helps boost virality by gamifying your contest. The higher on the leaderboard your contestant goes, the more engaged he’ll want to be with your contest. Get your entrants to complete actions like “join your Facebook group” or “follow your Spotify playlist”. Bonus entries help you build your followers on social media by incentivizing the follow. Viral sharing helps you to attract more entrants by getting your current audience to share your contest on social media or with their friends. This truly is a marketing tool that is a must-have no matter if you are just starting your business or have been in business for years.
Pay-per-Click Marketing Tools
This tool is the main one we use for managing AdWords. Simply, it allows you to quickly upload your lists of keywords to the Google platform for advertising bidding.
Email marketing services are a dime a dozen, but free email marketing tools are the best.
Indeed, once upon a time, MailChimp was a simple email direct marketing tool. It’s always been useful, especially for those trying to comply with anti-spam laws, but now they have really expanded the platform! MailChimp now features excellent tools to increase conversion rates. Their suite additionally includes re-marketing, Facebook-related advertising, and analytics. The analytics tools include A/B testing, multivariate testing, and comparative reports.
Check out your statistics for Instagram, research competitors, and see what type of content is getting the best engagement, and which hashtags are doing better than others. This tool can help you plan which content will get the best reactions from your audience, all you need to do is research your competitors’ content!
User Experience (UX) Tools
These next two are very similar tools, but we thought we would throw both of them into the list as they are both excellent in their own ways. It’s only down to your own personal preference to which one you use, so check them both out on your website!
Hotjar is the one we tend to use more, only because we have been using them the longest. The first great point is that Hotjar is free to sign up, and you get so many free website recording before you should go pro but, once you activate the code on your website, you will be able to see exactly where people are clicking with heat maps and record videos on each visitor.
Over 300,000 websites use Crazy Egg to improve what’s working, fix what isn’t and test new ideas. With Crazy Egg, you can record website visitors to see exactly where they click, and where they don’t. This helps you to make educated decisions on improvements for better conversions.
So, there you have it, these are some of the top tools we are using in our business in 2019. Which online tools do you use in your business? We’d
we would love to know, so leave us a comment!